Riga, 12 February 2015 – The new Poltrona Frau branded space display has been unveiled at the Inspira multi-brand store in Riga. Poltrona Frau's retailer and partner since 2002 has completely changed its in-store display in line with a new concept, in order to inspire customers and provide them with practical suggestions for contemporary, high-class living.
The strengthening of the partnership with the Vincent Group, to which Inspira belongs, is part of a strategy aimed particularly at expanding the presence of the Italian brand on international markets, including the Baltic states, which have strong potential in terms of select clientele and an appreciation of luxury furniture.
During the time they have worked together, Poltrona Frau has become increasingly popular in the Latvian market, with its brand visibility also increasing due to a number of important partnerships.
Examples include the partnership with Walter Maria de Silva, head of design at the Volkswagen Group, and Audi Design, who designed the Luft armchair for Poltrona Frau, which will be on display at Inspira.
The new in-store display takes the form of an Entire apartment. Two important compositions of the Massimosistema and GranTorino sofas combine harmoniously in the living-room areas with the Bolero tables and the Montera and Ginger Ale chairs in the dining areas. The large Lelit bed by Paola Navone, with its foldable headboard, occupies the night-time area, while the office area includes the Jobs executive desk by Rodolfo Dordoni, winner of the Best Executive Office category of the Wallpaper* Design Awards.
The furniture combinations stand out for their contemporary international taste and, above all, the excellence of Poltrona Frau’s craftsmanship, the high quality of the materials and the attention to detail, qualities that have been passed down the generations for over 100 years.